Brushfire Records

To help promote Jack Johnson's album "From Here to Now to You," Brushfire Records partnered with The Climate Reality Project to tell an environmental story. The initial request was for a simple music video concept, but what we created turned out to be something much larger than that.

Jack Johnson Collaboration

From a forest devoured by pine beetles, we crafted a pinewood guitar for Jack Johnson's North American tour. While on stage, Jack played the guitar and took time to speak with the audience, emphasizing that climate change is the defining challenge of our generation. He encouraged everyone to join him by voting for climate-conscious leaders.

Strategy

Brand Strategy
Content Strategy

Content

Campaign Creation + Execution
Film Production
Post Production

Design

Visual Design
Creative Direction
Motion Design

Creative Partners

Brushfire Records
The Climate Reality Project